Resolving data complexity during a digital transformation

The Challenge

A household name in consumer packaged goods (CPG) was no different. Our client was managing on-going data initiatives as part of the largest tech transformation in its history, but suffering set-backs because the data was poorly defined and not harmonized into an integrated record. Projects were also being managed by analysts and data scientists with incompatible experience. By turning to BCG Platinion our client wanted to create a data-driven competitive advantage through solid foundations and use cases at scale.

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The Approach

By adopting an Agile way of working, BCG Platinion was able to deploy a data governance strategy that would set the foundations for all subsequent projects. This included the development of a data taxonomy, data policies and assessment tools for IT and business users. At the same time, BCG Platinion created an organizational chart defining new roles for specialist data functions and appointing a Chief Data and Analytics Officer. The human capital strategy also influenced a cultural change to help build and grow data capabilities across the organization.

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The Impact

With a solid structure in place, BCG Platinion assessed the current data ecosystem to identify a roadmap for transitioning to a high performance and cost efficient cloud data platform. This resulted in the internalization of critical Data Science expertise, €10M + savings within 24 months, and the launch of 2 data strategy MVPs.

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Looking Into the Future

Our client has been able to move into a new market, maintaining a consistent brand experience across physical and digital touchpoints, and has a design pattern library to ensure scalability for future projects as it continues to focus on a consumer centric model. From the customers perspective, they can now have a holistic view of their health care coverage at the touch of a button, with all the necessary tools to make changes.