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S1 E1 Architect the Future: Cutting Through the Noise

David Heurtaux speaks with Tewfik Bedreddine, Global Vice President of Data and Analytics at Reckitt on leading AI transformation with intention.
September 4, 2026
Est. reading time 7 minutes

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In the opening episode of Architect the Future, David Heurtaux speaks with Tewfik Bedreddine, Global Vice President of Data and Analytics at Reckitt, about how a focus on clear intention and business process understanding led Reckitt to deliver measurable results from AI adoption, including a 90% reduction in staff time spent on routine tasks.

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Listen to the full episode for Tewfik's account of what Reckitt built, where they pivoted, and the practical advice he would offer leaders starting this work today.

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Artificial Intelligence