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How can enterprises move beyond the hype around AI and focus on where it can create measurable business value?

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For Tewfik Bedreddine, Global Vice President of Data and Analytics at Reckitt, it starts with a deeper understanding of how the business actually works. In the opening episode of Architect the Future, he joins our host David Heurtaux to explore why realizing value from AI requires more than adopting the latest technology. They discuss the importance of rethinking end-to-end business processes, strengthening data foundations, and putting the right governance in place all while staying focused on outcomes. At Reckitt, this intentional approach has already reduced time spent on routine tasks by up to 90%.

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Listen to the episode to hear Tewfik’s perspective on moving from AI ambition to measurable impact.

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